Career in FMCG

The Indian economy has seen many unforeseen changes over the past few years and the process is likely to continue. In these years, many industries emerged and many lost their significance. As a consequence many new career options came into view and some of the existing ones rose to prominence. The Indian FMCG industry is one of those sectors that witnessed massive growth in the last ten years. Also known as the CPG industry, the FMCG is a sector worth multi-millions and is comprised of large number of brands that sell essential household items are bought almost daily. These items include detergent, soap, shampoo, packaged food, shoe polish, paper and stationery, soft drink, personal care product and particular electronic products. This is the reason that these items are considered as fast moving as they are quickest consumables to leave the stores. Majority of the electronic goods would fall under the FMCD or fast moving consumer durable sector.

The FMCG industry in India holds the fourth largest position in the Indian economy. Presently, the estimated worth is more than US$13 billion. It has a strong presence of multi-national corporations and yet is characterized by numerous small local brands. Due to this high degree of fragmentation, career in FMCG market promises multitude of options and bright prospects.

Growth prospect of FMCG sector

The Indian FMCG is one of the fastest growing sectors. In the past decade, it grew at a rate of 11%. According to Nielsen, it is likely to grow to US$49 billion in 2016 and as per the India Brand Equity Foundation, it will achieve a 14.7% growth rate and US$110 billion by 2020. Presently, the main challenge faced by the industry is that of consolidation. As FMCG products are daily necessities, they are always in high demand. The FMCG goods are low-priced, high volume items inviting high competition. The market is so vast that almost 50% of it is comprised of unpacked and non-branded homemade items, thus making it one of the greatest fragmented fields. So, we see MNC entities Hindustan Unilever Limited, P&G, Cadbury, Nestle competing with national giants Dabur, Godrej, Emami, Britannia, ITC, Asian Paints while some specific geographical pockets witness competition from strong local players. Because of an increase in the per capita income, the rural sector is the new rising precinct of the Indian FMCG. To balance the developed urban and the developing rural sectors, there will always be a growing demand for people looking for a career in FMCG. This implies greater demand of workforce solution from the placement service providers in the country.

Career opportunities in FMCG sector

It is quite justifiably stated that the FMCG sector never faces a dull moment. It is always changing and evolving. Because of their very nature, the FMCG goods are sold out within no time and that is why there is always need for abundant manufacturing, modification and new innovations. In the present age, the Indian FMCG market is growing at a pace faster than ever. This coupled with the challenges of combining the rural sector with the urban sector in the face of huge competition is likely to create new job opportunities in the field. So, a career in FMCG would be a package of new challenges, new excitements which would gratify the aspirations of countless ambitious minds. In fact employee investment is a vital part of taking the industry forward. The following are some of the regular job positions in the FMCG industry:

  1. Sales and marketing: FMCG is a unique industry in the sense that a large part of it involves earning and maintaining the loyalty and trust of its customers. It produces items that are used in your kitchen, living room, bathroom or bedroom. Unless a company and its products are widely recognized, it will not sustain under competitive pressures. Therefore, marketing is a huge part of it. There are various categories of sales and marketing officers who generally manage volume, market share and promotional strategies.
  2. Operations and supply chain: Operations include managing and organizing the manufacturing and logistics departments while supply chain means ensuring the scheduled delivery of products. For FMCG items, reaching the market at the right time and in right quantity is very important.
  3. Finance: To maintain accounts i.e. record of financial transactions and managing expenses and contribution margin.
  4. Product/Brand manager: Involves formulating business strategies to strengthen the equity of a brand.
  5. Human resource: To maintain a congenial and productive work atmosphere and motivate employees to outperform on every aspect.

If you are interested in building a career in FMCG, you can contact a job consultant who will be able to inform you about exciting job openings.

Qualifications for a career in FMCG

The qualifications needed for FMCG jobs largely varied in accordance of the specific requirements of the job profile. Technically, the basic academic requirement is that of a graduate’s. However, specialized skills like engineering degree, MBA or CA qualification and experience may be needed depending upon the nature of the job. The common criteria are a sound knowledge of commercial products and one’s ability to work as a team. The jobs also require well-developed communication and marketing skills especially for people at the front end. Apart from that one should have good organizational capabilities and analytical proficiency. It is always advised to seek the service of a placement consultant regarding the technical particularities that a job opening would demand.

A career in FMCG is always full of action as changing consumer buying preferences, newer regulations, innovation in technology or packaging and of course, stiff competition keeps the industry buzzing with life.

Career in Pharmaceuticals

The Indian pharmaceutical industry is one of the biggest in the world in the related vertical. The industry, which is already the world’s thirteenth largest by value and third largest in volume, ranks among the top six global pharmaceutical producers. The industry is expected to reach a sales turnover of US$85 billion by 2020 as per the Equity Master making a career in pharmaceuticals a very exciting and bright proposition.

A vast majority of patients in most developing countries depend on Indian medicines. India exports various vaccines to more than 150 countries. As per a report of Pharmaceutical Industry Analysis by Brand India Pharma, there are over 3,000 pharmaceutical companies and 10,500 manufacturing units in India. However, the Indian pharmaceutical market is highly fragmented and the major challenge it faces is that of consolidation. Some of the biggest Indian pharmaceutical industries are Dr Reddy’s Labs, Cipla, Lupin, Aurobindo Pharm, Cadila and so on.

India’s low manufacturing cost and a huge pool of researchers and scientists have helped the country’s pharmaceutical sector to attract both foreign and domestic investment. According to the Department of Industrial Policy and Promotion (DIPP), between April 2000 and December 2014, FDI made in the industry amounted to US$12,813million. Gujarat and Telangana in particular have shown significant growth in this sector. The Government is making crores of investment in building hospitals and funding research laboratories and pharmaceutical studies implying increasing job opportunities in the field. Considering the fact that India has a population of over 1.2 billion, the pharmaceutical companies are equally investing more and more to ensure that high-quality medication is developed for the benefit of the people.

Job prospect in pharmaceutical industry

The Government of India, as per its ‘Pharma Vision 2020’ has decided to make India a global leader in drug manufacturing, the estimated human resource requirement for which is about 21.5 million by 2020 indicating numerous vacancies in various posts. Therefore, career in pharmaceutical industry is now an option that is sought after by students and young jobseekers. As the industry grows, the rate of employment will increase in pharmaceutical companies, hospitals, nursing homes, universities, research institutes and government departments. Career prospects are thus bright and varied. There are multiple role-playings in this sector and each is important in ensuring a smooth functioning of the business.

Manufacturing Chemist: This role involves personally supervising and directing the manufacturing process of medicines. Manufacturing chemists or competent technical staff must be pharmacy graduates and have working experience of minimum 18 months. They can later be promoted to higher posts like factory manager.

Quality Control Chemist: Also known as Quality Assurance Manager, this profile is responsible for checking and maintaining the quality of pharmaceutical products during and at the end of the manufacturing process. This job is suited for graduates who have aptitude in pharmaceutical analysis and handling of sophisticated instruments.

Hospital Pharmacist: Serving a range of functions like procuring medicine for the hospital pharmacy to disbursing medicine to customers is the typical job role of a pharmacist in any hospital. A Diploma in Pharmacy is enough however growth prospects are quite limited in this role.

Community Pharmacists: With the growth of pharmaceutical industry, there has been a significant increase in the number of retailers and entrepreneurs in India. There are chain-stores like Apollo Pharmacy, MedPlus or Frank Ross Pharmacy that have entered the market and transformed the way people buy medicines. A Diploma in Pharmacy is required to be a part of this retail chain.

Government Analyst: A good opening for pharmacy graduates that entails testing of medicines at government laboratories that are randomly collected from the pharmaceutical companies. Proper training from approved agencies on drug testing is required for this profile.

Drug Inspector: Right from manufacturing to the selling point, the safety and quality of medicines need to be properly monitored by the government. The pharmaceutical graduates can make this their career by clearing the Public service Commission test.

Research Analysts: An M.Pharm or a higher degree opens up the prospect of research work for developing newer drugs or improving on the existing ones. This role is much sought-after in manufacturing industry and research laboratories.

Marketing: Pharmaceutical marketing is a challenging job as the dealing is with well-qualified doctors and professional drug traders. Specialised skills and training are required to make an impression in this field. The starting level is Medial Representatives which can reach up to General Manager or even a higher rank. There is high employee turnover in this role hence, job vacancies are assured.

Teaching assignments and drug investigation are other career options that can be taken up after gaining considerable experience in the field.

With the Indian pharmaceutical market growing at an exceptional rate, new types of jobs are emerging requiring newer kind of qualification and expertise. As much as the small companies are being absorbed into the global market and big companies are becoming bigger, they are looking for highly-skilled employees who can live up to the emerging challenges. Pharmaceutical sector in India is a highly competitive one and is going to be even more so. Therefore, if you are interested to make a career in the field, consult a professional placement consultant who can guide you to make the right career moves.

Qualification required in pharmaceutical industry

The basic qualification for making a career in pharmaceutical industry in India is a two-year Diploma in Pharmacy (D.Pharm) and a hospital training course thereafter. Students can also opt for a four-year Bachelor of Pharmacy degree (B.Pharm) followed by a two-year post-graduation degree (M.Pharm) to get a better prospect. Ph.D holders generally get absorbed into research. Often particular jobs require particular degrees or special trainings. For example, even though for hospital pharmacists legally a diploma is sufficient, in government procurement system or corporate hospitals degree holders are preferred. Due to the high demand of the market, various placement services have emerged who help jobseekers get the right job.

Pharmacy courses and institutions

Presently there are various colleges and universities across India that give students an in-depth knowledge on pharmacy. To acquire a diploma you need to pass the 10+2 examination with science background. For gaining admission to a degree course, a 10+2 qualification with Physics, Chemistry and Maths or Biology is mandatory. Undergraduate, post-graduate and diploma degrees from these specialized schools are very helpful for securing jobs in operational and research field. To have a good career in pharmaceutical industry, you can opt for an institute that facilitate regular placement drives.

The pharmaceutical industry is intrinsically related to the overall wellness of a nation. Starting from research work to manufacturing and finally dispensing of medicines, the people involved in the various profiles play an important role.

If you are interested to test your career in this field or, are looking for a move then go through our job listings to find something that interests and challenges you.


Career in Media

The Indian media industry started off with the print media and slowly moved towards electronic media with the advent of radio and television channels. In the beginning, the industry was rather small and limited in scope but, post liberalisation there hasn’t been any looking back. Government initiatives like giving licenses to new channels, digitizing cable distribution and increasing the ceiling for foreign direct investment to 100% helped the media and entertainment industry to climb up the number game ladder and establish a market size of Rs 106,000 crore in 2014. FDI is instrumental in bringing about this success as the inflow from 2000 to 2015 stands at USD3891million or Rs 24,300 crore as per the record of the Department of Industrial Policy and Promotion.

It is being estimated that by 2018, the Indian media industry will go beyond Rs 227,000 crore at a CAGR of 15% (source – CII-PWC). The electronic media, i.e., the television industry is the largest segment and is expected to command a share of 50% of the total industry. The Indian media industry is one of the fastest growing sectors in search of talented people and thus a career in media is definitely one of the lucrative options for the young brigade.


Job prospects in electronic media industry

There are no dearth of job opportunities in the flourishing electronic media industry. With rapid increase in the number of television channels or radio stations the options of pursuing a career in media has expanded beyond the conventional norms. The most promising careers in media can be:

  • News anchor/presenter: Gone are the days when news was reported from sheets of paper, news now is presented in story-telling format in a simple but engaging manner. A person who is comfortable in front of the camera and can make assertive points while on air is best fit for this profile.
  • Radio jockey: Radio programmes are nowadays interactive giving the target audience ample scope to speak their mind. A radio jockey or an RJ must be articulate, witty and have a strong presence of mind to offer creative and entertaining programmes. A good voice is another asset he or she should have.
  • Script writer: No TV or radio programme would be interesting enough if it does not have a good script. Delving deep into the soul of the programme can bring out a script that is crisp and fresh. A script writer essentially has to be a good observer and listener.
  • Photojournalist: The profile is nearly similar to a reporter except that one has to be savvy enough to handle modern gadgets to create animated photographs that speak a lot about the story being covered.
  • Public Relation Manager: Not only media houses but the corporate world also are in demand of PR managers who help in brand building and in public communication. Having a pleasing attitude, a good grasp over language and the capability of taking instant decisions are the indicators of a successful PR manager.


Other promising job opportunities in media industry are field reporter, editor, correspondent, research analyst, sound director, audio-visual specialist, cinematographer and illustrator/cartoonist. A visit to a placement consultant can open up many more career options equally interesting.


Skills needed to make a mark in the media industry

There are a certain set of skills that are a must for a career in media. Firstly, excellent communication skills and fluency in the language of communication is a must. Secondly, one should be energetic, creative and possess the ability to think out of the box. The field of media is extremely challenging and thus you need to be hard working and ready to take up any kind of challenge. You must be a team player but showing distinctive leadership skills.

There are certain demands of soft skills as per job profiles. For example, if you wish to be a television presenter, you need to be presentable and above all possess the skills to articulate thoughts and convince your viewers. If you are interested in radio jockeying, you need to have a clear voice along with the ability of modulate it. Moreover, a sound knowledge of music and the skills to engage and attract the listeners is a must. Moving on to field reporting, you need to be strong, determined and courageous along with the ability to adapt to any and every situation. In order to become a writer, you must have an excellent grasp over the language, a flair for writing and an insightful mind.


Qualification required for entering the media world

Today, the above mentioned skills aren’t enough to make out a career in media; you also need to have relevant qualifications. You can either go for a bachelor degree in Mass Communication or Journalism or a degree in arts, commerce or science. A post graduation degree in Mass Communication is not necessary but, it can enhance your profile. Finally, you can enrol in a certificate course or diploma in Mass Communication/Journalism or in specialised areas like audio-visuals, photography, direction, anchoring, public relations etc.


Is Mass Communication and Journalism the same thing?

If you want to be a part of the industry it is crucial to have a clear idea about mass communication and journalism. Mass communication is the broad study about distribution of information (with or without intent) to the masses through various creative mediums like television, radio, internet, films and documentaries, events and advertisements, graphics etc. But journalism is the study of informing and imparting specific information to the masses mainly through newspapers, magazines or television. It is a much more structured and formatted way of reporting while mass communication has more creative content.


Eligibility criteria for admission, courses and their duration

The study of Mass Communication can be availed through both full time and correspondence courses. Although every institution has specific criteria for admission, the general eligibility criteria for an undergraduate course in Mass Communication is a class 12 board certificate with a minimum aggregate of 50-55% irrespective of any stream. Moreover, most of the institutes organize admission tests in order to screen students. You are either given a BA in Mass Communication/Journalism or B.Sc. in Mass Media. Duration of the undergraduate courses is 3 years.

The minimum eligibility criterion for post graduate courses is 55% score in graduation. Relevant internship or work experience is an added advantage. You also need to sit for an entrance test, group discussion and personal interview. Generally post graduate courses are for 1 year.

Diploma/certificate courses can be for 6-12 months depending on the specialization. The eligibility criterion is similar to any post graduate course i.e. 55% marks in graduation.


Tips on how to choose a good institute

  • Go to an education fair to know more about the premier institutes.
  • Check out their websites.
  • Review carefully the course details, the infrastructure provided and have a look at the profile of the faculty.
  • Check out the institute’s rankings and verify whether they have a placement service.


So, are you attracted to the world of mass communication and planning to make a career in media? If you already have acquired the necessary degrees and is confident that your skill set complements the demand of the industry, then approach a reliable placement consultant to give you a piece of sky where you make a mark and fly high.

Alternatively, you can go through our job listing to check whether anything interesting awaits you.