The Indian media industry started off with the print media and slowly moved towards electronic media with the advent of radio and television channels. In the beginning, the industry was rather small and limited in scope but, post liberalisation there hasn’t been any looking back. Government initiatives like giving licenses to new channels, digitizing cable distribution and increasing the ceiling for foreign direct investment to 100% helped the media and entertainment industry to climb up the number game ladder and establish a market size of Rs 106,000 crore in 2014. FDI is instrumental in bringing about this success as the inflow from 2000 to 2015 stands at USD3891million or Rs 24,300 crore as per the record of the Department of Industrial Policy and Promotion.
It is being estimated that by 2018, the Indian media industry will go beyond Rs 227,000 crore at a CAGR of 15% (source – CII-PWC). The electronic media, i.e., the television industry is the largest segment and is expected to command a share of 50% of the total industry. The Indian media industry is one of the fastest growing sectors in search of talented people and thus a career in media is definitely one of the lucrative options for the young brigade.
Job prospects in electronic media industry
There are no dearth of job opportunities in the flourishing electronic media industry. With rapid increase in the number of television channels or radio stations the options of pursuing a career in media has expanded beyond the conventional norms. The most promising careers in media can be:
- News anchor/presenter: Gone are the days when news was reported from sheets of paper, news now is presented in story-telling format in a simple but engaging manner. A person who is comfortable in front of the camera and can make assertive points while on air is best fit for this profile.
- Radio jockey: Radio programmes are nowadays interactive giving the target audience ample scope to speak their mind. A radio jockey or an RJ must be articulate, witty and have a strong presence of mind to offer creative and entertaining programmes. A good voice is another asset he or she should have.
- Script writer: No TV or radio programme would be interesting enough if it does not have a good script. Delving deep into the soul of the programme can bring out a script that is crisp and fresh. A script writer essentially has to be a good observer and listener.
- Photojournalist: The profile is nearly similar to a reporter except that one has to be savvy enough to handle modern gadgets to create animated photographs that speak a lot about the story being covered.
- Public Relation Manager: Not only media houses but the corporate world also are in demand of PR managers who help in brand building and in public communication. Having a pleasing attitude, a good grasp over language and the capability of taking instant decisions are the indicators of a successful PR manager.
Other promising job opportunities in media industry are field reporter, editor, correspondent, research analyst, sound director, audio-visual specialist, cinematographer and illustrator/cartoonist. A visit to a placement consultant can open up many more career options equally interesting.
Skills needed to make a mark in the media industry
There are a certain set of skills that are a must for a career in media. Firstly, excellent communication skills and fluency in the language of communication is a must. Secondly, one should be energetic, creative and possess the ability to think out of the box. The field of media is extremely challenging and thus you need to be hard working and ready to take up any kind of challenge. You must be a team player but showing distinctive leadership skills.
There are certain demands of soft skills as per job profiles. For example, if you wish to be a television presenter, you need to be presentable and above all possess the skills to articulate thoughts and convince your viewers. If you are interested in radio jockeying, you need to have a clear voice along with the ability of modulate it. Moreover, a sound knowledge of music and the skills to engage and attract the listeners is a must. Moving on to field reporting, you need to be strong, determined and courageous along with the ability to adapt to any and every situation. In order to become a writer, you must have an excellent grasp over the language, a flair for writing and an insightful mind.
Qualification required for entering the media world
Today, the above mentioned skills aren’t enough to make out a career in media; you also need to have relevant qualifications. You can either go for a bachelor degree in Mass Communication or Journalism or a degree in arts, commerce or science. A post graduation degree in Mass Communication is not necessary but, it can enhance your profile. Finally, you can enrol in a certificate course or diploma in Mass Communication/Journalism or in specialised areas like audio-visuals, photography, direction, anchoring, public relations etc.
Is Mass Communication and Journalism the same thing?
If you want to be a part of the industry it is crucial to have a clear idea about mass communication and journalism. Mass communication is the broad study about distribution of information (with or without intent) to the masses through various creative mediums like television, radio, internet, films and documentaries, events and advertisements, graphics etc. But journalism is the study of informing and imparting specific information to the masses mainly through newspapers, magazines or television. It is a much more structured and formatted way of reporting while mass communication has more creative content.
Eligibility criteria for admission, courses and their duration
The study of Mass Communication can be availed through both full time and correspondence courses. Although every institution has specific criteria for admission, the general eligibility criteria for an undergraduate course in Mass Communication is a class 12 board certificate with a minimum aggregate of 50-55% irrespective of any stream. Moreover, most of the institutes organize admission tests in order to screen students. You are either given a BA in Mass Communication/Journalism or B.Sc. in Mass Media. Duration of the undergraduate courses is 3 years.
The minimum eligibility criterion for post graduate courses is 55% score in graduation. Relevant internship or work experience is an added advantage. You also need to sit for an entrance test, group discussion and personal interview. Generally post graduate courses are for 1 year.
Diploma/certificate courses can be for 6-12 months depending on the specialization. The eligibility criterion is similar to any post graduate course i.e. 55% marks in graduation.
Tips on how to choose a good institute
- Go to an education fair to know more about the premier institutes.
- Check out their websites.
- Review carefully the course details, the infrastructure provided and have a look at the profile of the faculty.
- Check out the institute’s rankings and verify whether they have a placement service.
So, are you attracted to the world of mass communication and planning to make a career in media? If you already have acquired the necessary degrees and is confident that your skill set complements the demand of the industry, then approach a reliable placement consultant to give you a piece of sky where you make a mark and fly high.
Alternatively, you can go through our job listing to check whether anything interesting awaits you.